How to monitor new prospects engagement after a marketing event or a prospection in a specific country ?

It is always difficult to evaluate the impact of marketing events (business conventions, trade shows, or congresses) where you were present, as it usually takes months to have Return on Investment. Using tools to track visitors on your website (Google Analytics, …), you can rapidly evaluate the engagement of prospects following the event and assess if it is interesting to be there next year.

When you start to prospect in a new country, it sometimes might be difficult to evaluate if prospects are really interested or not after a first phone call. But most people answer:” we will have a look at your website”. If people are really interested, you should see an increase of  visitors from this country.

BtoBioInnovation proposes a new service to evaluate the impact of Marketing events & Business Development in your strategy.

To know more about this service

Author : Nathalie Accornero, Ao Marketing Life Sciences

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