Google Analytics is an amazing tool to track the traffic on your website. As every powerful application it can generate thousand of data. But the most important is to address the right questions.
– Monitor the impact of Marketing Events: You took part to a biotech event. Did people visit your website before and after the event ? If yes, you should monitor an increase in the number of visits. If no, it certainly means that these persons are not really interested in your products or services.
– Monitor the impact of business development in a specific country or region:
These last 2 months your business developer has started to prospect in a new country where you don’t have any customers (neither visitors). If you can monitor an increase in the number of visitors from this country, it means that the costumers you have contacted are really interested and you can evaluate their engagement with the number of pages visited. If there is no increase of visitors, it means that the persons contacted are not really interested in your products or services.
– Website Architecture: As you can assess the path followed by your visitors, you can evaluate if your website architecture has to be improved or not. You see also which pages attract your visitors and you can monitor their engagement. You can also monitor the impact of changes on your website on the number of visits on your strategic pages.
– Social network: you can also assess how social network or referral websites bring you new visitors.
Google Analytics Offer Includes:
a 6 or 12 months contracts to report Google Analytics Data in correlation with your business development & marketing strategy and up-dating of your website.
If you are interested, please send us an e-mail to plan a phone call.