How to stay in the mind of your prospects and customers ?

From the first phone call (or the first meeting)  to the buying process is a long way that can last 6 to 24 months for most companies providing services or products for Pharma & Biotech.

During this timeline:

• your contact in the targeted company could move to another company
• the strategy of the targeted company could change (Merge, acquisition, …)
• or you could simply be forgotten !

At the same time, in most cases for SME companies, there is only one business developer that has to be present in many different countries or on a global market. A difficult task, when you have to follow all potentially interested prospects.

E-mailing Campaigns could be very helpful for the business developer :

• to stay in the mind of your prospects
• to contact selectively engaged prospects
• to regularly update your data base

The strategy of the e-mailing campaign & the quality of your CRM will be the key of success.

BtoBioInnovation proposes a new service on E-mailing campaign.

To know more about this service 

Author : Nathalie Accornero, Ao Marketing Life Sciences

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