How to stay in the mind of your prospects and customers ?
From the first phone call (or the first meeting) to the buying process is a long way that can last 6 to 24 months for most companies providing services or products for Pharma & Biotech.
During this timeline:
- your contact in the targeted company could move to another company
- the strategy of the targeted company could change (Merge, acquisition, …)
- or you could simply be forgotten !
At the same time, in most cases for SME companies, there is only one business developer that has to be present in many different countries or on a global market. A difficult task, when you have to follow all potentially interested prospects.
E-mailing Campaigns could be very helpful for the business developer :
- to stay in the mind of your prospects
- to contact selectively engaged prospects
- to regularly update your data base
The strategy of the e-mailing campaign & the quality of your CRM will be the key of success.
BtoBioInnovation proposes a new service on E-mailing campaign.